Basic Attention Token (BAT) - A Solution For Concerns In Advertising

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Blockchaingalaxy

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Whenever people need to find something on the Internet, normally, they will go to a popular web browser such as Google. However, there are many advertisements that appear on the screen that can cause concerns for the device's battery life or mobile data usage.

To solve this problem, Basic Attention Token (BAT) is innovated to improve the security, fairness, and efficiency of digital advertising through blockchain technology.

Do you start to get curious about the details now? Let’s us explain to you clearly as follow.​

1. Understanding Basic Attention Token (BAT) and Brave Browser​

Basic Attention Token (BAT) is a native token of a web browser known as Brave and it is built on top of Ethereum blockchain. BAT is used as currency on the Brave platform that serves several different advertising services such as blocks unwanted ads and trackers.

The developers of BAT see the current trends as disadvantaging users, advertisers and content publishers such as users overwhelmed with ads and trackers and they are subjected to malware that has been increasingly aggressive and powerful.

In addition, publishers have seen their ads revenue decline dramatically as platforms like Google or Facebook cut in price of information while taking significant reduction of ads revenue.

Besides, advertisers lack sufficient targeting methods and information to deliver their content sufficiently because platforms monopolize these functions.

In anticipation of concerns regarding fraud and privacy issues, the developers of Brave and BAT have built several security measures into the browser and digital token system.

The creator of BAT believes in tracking how users interact with digital ads that information in distributed ledger, they will be able to improve the digital advertising experience for users.

BAT token is designed to be exchanged between advertisers, users and publishers. Advertisers reward web browser users by BAT for viewing their ads.

Meanwhile, users receive BAT from their ad views and also use BAT for tips or micropayments to online media. Content publishers are also rewarded by BAT as an alternative revenue source to advertising.

Brave browser blocks default ads and shows Brave Ads instead. Brave browsers users can choose to watch or ignore the ads, a portion of ads fee will be given to those who view ads.

Users can tip content publishers by BAT in Brave and can make small charges every month.

In April 2019, Brave Ads was fully implemented to the Brave browser as an opt-in, privacy-protection ad platform. Brave Ads is taking many proposals and recommendations to find a balance between privacy protection laws and regulations such as the EU GDPR (the EU’s General Data Protection Regulation) and offering ads that are highly relevant to user actions.​

2. Basic Attention Token (BAT)’s performance in Brave browsers


The Brave browser was reported to have 18.3 million monthly active users in December 2021, which is over double the 24 million monthly active users in December 2020.

Content publishers can register with Brave to receive BAT rewards from users as well as to working as a creator on platforms including YouTube, Twitter, Twitch, Vimeo, GitHub, and other websites. In July 2022, nearly 1,550,000 content publishers registered with Brave.​

3. Basic Attention Token (BAT) value

According to its white paper, the Basic Attention Token launch seeks a total of $24 million.

The token reached its all-time high in late November 2021, trading at around $1.76 at its peak. On 12 Feb 2022, it had a circulating supply of 100%, with 1.50 billion BAT in circulation and a total supply of 1.50 billion BAT.

The exchange rate for BAT is set at 6,400 BAT per ETH, meaning that as the price of Ethereum climbs or falls, the price of BAT will be adjusted proportionally as well.​

4. Pros and cons of Basic Attention Token (BAT)


Pros:
  • The project has very good ideas and has already attracted more than 42 million active users around the world. This number is forecasted to increase further.​
  • Create an efficiency and transparency digital advertising platform.​
  • Users are paid by view ads while their privacy is protected.​
  • Web browsing speed of Brave is 3 times faster than Chrome.​
  • BAT token is in the top 100 coins with the largest capitalization in the world.​
Cons:
  • Its price is always fluctuation and affected by BTC​
  • Be a competitor of big companies such as Google, Chrome, Firefox and be challenge to change user's experience​
  • Instead of using Brave to withdraw BAT token, users have to switch to other wallets in order to withdraw BAT.​
To sum up, Basic Attention Token (BAT) might deliver the most promising achievement of web browsers than other big companies web browsers by providing many productive advertising services. Feel free to leave your comment below about your opinion or any queries.​
 

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